Domain Name

A domain name is the "text equivalent" of your website's ip address. Domain names are between 1 and 63 characters long. A very good domain name will describe who you are, what you do and where or why you do it. Unless your company name is a very well-known, household word (in your trade area), don't use your company name as your domain name.

Term Definition: Source: Wikipedia.org — ( Domain Name )

A domain name is the unique name of a computer on the Internet that distinguishes it from the other systems on the network. They are sometimes colloquially and incorrectly referred to by marketers as "web addresses".

Your Domain Name identifies who you are to the world. The DNS database labels your IP Address with your Domain Name. This makes it much easier for people to remember your address. It also allows you to move your website to any server (different IP address) and still keep the same name. The DNS database updates each time you move, to point to your new location. Many website owners falsely believe that a short, simple domain name is best because it's easy to type in the address bar. When you understand that less than 10% of your website visitors will ever need to "type" your address, having a keyword rich domain name makes more sense. A good website name is a good description of what the website provides information about. "A good domain name is the foundation of Good SEO".

.com, .net, .ca, .org?

Although the .com domain name extension (TLD) is the most recognized, it may not be the best for your small business. There are industry and country specific TLD domain name extensions (see list) that might better "identify" your business website.
Term Definition: Source: Wikipedia — ( .com or dot com )

    .com is a generic top-level domain (gTLD) used on the Internet's Domain Name System. It was one of the original top-level domains, established in January 1985. It is currently operated by "VeriSign". It is consistently pronounced as a word, dot-com, and has entered the common language this way; in contrast, though some of the other TLDs are also sometimes pronounced as words, they're also frequently spelled out instead, something that is never done with .com.

.com or not .com? is an important decision. The use of .com, was originally intended for business or Commerce. However, since anyone can use it, business decisions must out weigh traditional thinking. The .ca or .net, might be a better choice? Unless your organization is a non-profit (or similar), .org should be avoided.