Finding important information about your website visitors plays a big part in the success of your website. You will be able to target your SEO more effectively and discover more about your visitors.
If you have just set up a new website you’ve just made a huge step marketing your business. Now you’ve spent the time and money getting your business online you want to see how well it’s performing. This is where Google Analytics comes in! This simple setup guide will help you start tracking your visitors, gathering information about how many people are viewing your site, where they are coming from, how long they are spending on your site and much more.
Step 1 – Signing up & getting your tracking code!
To start you will need to sign up to Google by visiting the following link: www.google.com/analytics
If you already have a Google account then you can sign in with your existing account. If you haven’t click ‘Create an Account’ in the upper right.
You will then be displayed with the page below, click ‘Create an Account’ under the username and password boxes or sign in using your existing account.
Once you’ve signed up to Google, you’ll need to have to navigate back to www.google.com/analytics where you will see a button in the top right called ‘Access Google Analytics’. Click this button and you will be presented with the page below:
You will see a ‘Sign Up’ button to the right of the screen. When you have clicked this you will come to the setup screen:
At the current time (March 2014) Universal Analytics is in beta and doesn’t have the same full capabilities as Classic Analytics. I recommend choosing Classic Analytics to start; you can always upgrade later when Universal Analytics comes out of beta.
The Account Name can be your name or your companies name; you can track multiple websites which will all be listed under this Account Name. You can then enter your Website Name, this could just be the domain name.
Add your Website URL (you don’t need to worry about adding http://). Find the Industry Category that best suits your business. If you’re having trouble finding one I would just recommend choosing ‘Online Communities’.
Find your Time Zone then choose which Data Sharing Settings you want to use, these are all optional.
Finally click ‘Get Tracking ID’ and agree to the Terms of Service pop up.
Step 2 – Installing your tracking code
You will need to add the Google tracking code directly to your website so that it can gather all the date about your visitors. This seems a bit complicated at first but its really quite simple.
Leading in from the following step you should be shown the following setup page:
If you have a static HTML website (with no content management system) you will need to scroll down this page and find your tracking code. Select and Copy this code as this is what you will need to add to each page of your website. If you have access to your website files and area able to edit them you need to paste this code just before the closing </head> tag in the HTML. You can then upload your updated file back and wait for Google to recognised the code, this normally takes normally around 1 day. If everything is installed correctly your “Tracking Status” will read “Receiving Data.”
If you have a WordPress website there are many free plugins you can install which will add the code for you. I would recommend using one called ‘Google Analytics For WordPress‘
And that’s it! You can now enjoy finding out lots of important information about your website visitors.